Analytics & Reporting

OASIS brings reporting into the same workspace your team uses for social media work. You can review account and campaign results, then prepare reports for the people who need them.

Start with the question you’re trying to answer. After an event campaign, you may want to know which posts drew a response. A department lead may want an update on their account. Your communications manager may need a broader view of the month’s work. Those questions call for different reports.

The numbers are easier to explain when you keep the original purpose in mind. A deadline reminder and a discussion post ask people to do different things. Review the available measures against what you wanted each post to achieve, and include enough context for someone outside the team to follow your reasoning.

Saved reports help with reviews you repeat. If leadership asks for the same update each month, you can keep a report for that purpose. Check the accounts and reporting period before sharing it, particularly when teams or campaign responsibilities have changed.

You can export results or use approved share links to give other people access. Report sharing follows the workspace’s access controls, so consider who needs to see the information before sending it.

Reports can also cover the work behind your public content. Questions about engagement are different from questions about approvals or response handling. Keep that distinction clear when choosing what to include.

The available data depends on the connected provider and the health of the account connection. Check whether the information is current before drawing conclusions. A missing or delayed result needs an explanation in the report.